Whatta great car for the day. Recessed stuff on the dash and a neat vent - window set up. And that lift up windshield is a hoot!

And speaking of that windshield...my mom and dad were building those and met and got married the year before - meeting while one was working on the outside of the windshield while the other was working on the inside trim. Dad always went on and on about that frame design - even almost 20 years later when he bought the '56 Savoy. (That '56 had a push button transmission. I took one look at that and figured "heck, bet they'll fly to the moon in my lifetime." Turns out they did.

Semi-familiar shots of Grosse Pointe (Lakeshore Drive) and even more familiar shots of the huge railroad yard that was in back of my grandmother's house and little more than a stone's throw from Plymouth plant itself. I recognize that tall narrow building with the sloped extension in the background. I never knew what it was and probably never asked - but it was still there in the 1950's when we were kids and used to play on those tracks. The Plymouth plant was located on Mt Elliott (pronounced by the locals "Mun dellyit"). Some shots are in back of the plant itself - apparently before the forge and gear and axle plant were built - or we're looking toward Lynch Rd - can't tell for sure.

"Food" for thought: You could never fit three 2012-sized people astride in that car. That would require at least a Hummer.

This film is a treasure!

This film tells the complete truth about the Plymouth line for 1937. Engineering advances like hydraulic brakes with a proportioning valve which Ford and Chev. didn't have. In fact Ford still had mechanical brakes until after WWII. The engine oiling system was pressurized whereby Chev. had only a "splash system" without oil filter. The all-steel body was a Chrysler Corp. exclusive, where Ford still employed carpenters until after WWII. The 201 cu in Plymouth 6 cylinder engine featured a block that wouldn't crack, and the hypoid rear axle which the competition didn't have until later. Engineering coupled with proven low cost made Plymouth the low-cost leader.

If you can get past the hyperbole, this is a great film discussing the virtues of the new Plymouth. I especially loved the shots of the internal parts of the car. Great stuff for an old car buff like myself.
They don't advertise like this anymore. Nowadays, they don't look at the practical side, but make you feel like less of a man or woman if you don't buy their car.

Generally a 12 minute advertisement on the 1937 Plymouth, the film looks suspiciouslly like a Jem Handy production (but it aint). Love the shapely models riding along in the car.

It is the year 1937 and this film describes the new Plymouth car..It is hailed as America,s most economical fuel powered car. They proudly state that two million plymouth cars have been built.For most viewers, the film will be trivia presented in an entertaining way